How to read this: the steps, waits and triggers are Serravee's plan. Each example is a real email that does that step's job. We don't know the rest of that brand's flow.
Welcome
A new subscriber is paying the most attention they ever will. This is where you earn the first order.
- Starts when
- Someone joins your email list.
- Klaviyo trigger
- Added to List
- Stops when
- They place an order.
- Step 1Right away
Say hello and give the offer they signed up for.
- Step 2Day 2
Tell the story: who you are and why the product exists.
- Step 3Day 4
Show where to start, so choosing feels easy.
Abandoned cart
These people were one click from paying. Remind them what they left, then give them a reason to finish.
- Starts when
- Someone starts checkout and leaves.
- Klaviyo trigger
- Started Checkout
- Stops when
- They place an order.
- Step 14 hours
A friendly reminder of what they left.
- Step 2Day 1
A small reason to finish now.
- Step 3Day 3
Last call before the cart or offer runs out.
Get all 6 flows.
Leave your work email to open the examples in the other 4 flows, plus the full archive of 385 emails from 178 brands. They open right here, on this page.
Browse abandonment
Bigger than your cart flow and earlier in the trip. One light nudge is enough.
- Starts when
- Someone looks at a product and leaves without adding it to cart.
- Klaviyo trigger
- Viewed Product
- Stops when
- They start checkout or order.
- Step 12 hours
A light nudge that brings back what they looked at.
Back in stock
People asked to hear about this one item. Few emails are this welcome.
- Starts when
- An item someone asked about is back.
- Klaviyo trigger
- Subscribed to Back in Stock
- Stops when
- After one send.
- Step 1Right away
Say it is back, big and plain, with one button.
After the first order
A second order is the step from buyer to regular. This flow asks for it.
- Starts when
- Someone places their first order.
- Klaviyo trigger
- Placed Order
- Stops when
- They place a second order.
- Step 1Day 1
Help them get started with what they bought.
- Step 2Day 10
Show what they earn by coming back.
- Step 3Day 21
Give a reason to place the next order.
Referral
Two people, so build two small flows. A Klaviyo flow only emails the person who set it off, so the friend's email starts from its own event.
- Starts when
- A customer shares their referral link.
- Klaviyo trigger
- Your referral app's share event, plus its friend-invited event
- Stops when
- After the friend's first order.
- Step 1Right away, to the customer
Thank them for sharing.
- Step 2Right away, in the friend's flow
Hand the friend their gift.
The archive
A few of the 385 emails the flows were drawn from. The rest open with your email.
Serravee finds your next email experiment, builds it as a draft in Klaviyo, and never sends. You approve every launch.
Get early access →Every email here is a real send and belongs to its brand. Collected from the Serravee inbox, Really Good Emails and Inbox Archive.